Yahoo! Pay-Per-Click Mixes 'Local Results'

Yahoo! Sponsored Search (formerly Overture) is now intermixing results from its 'Local Search' results. We saw this when adding new terms with specific geographic qualifiers (in this case the name of local municipalities).

The Local results were ranked higher than our #1 bid in the 'Sponsored Search" program, and subsequent attempts to raise our bid to outperform the competitor results were futile.

The listings for the 'Local' results include "Local Info after the URL. Subtle, but noticeable. by clicking on the results, a split screen shows the web site on the bottom, and a map with the business address and phone on the top.

The solution is clear, we are setting up the same terms in the 'Local' account in an attempt to cover our bases and outrank our competition.