E-Mail Marketing :: Multi-Part MIME

Though almost all e-mail client programs can see HTML e-mail messages, studies show that upwards of 15% of message recipients either are unable to view HTML messages or they have turned off the feature within their e-mail software.

Multi-part MIME is a method by which you can send both an HTML message and a text message within the same document. The recipients e-mail software will detect a Multi-Part MIME message and display the appropriate version (HTML or text) based on the program’s current settings.

For modern e-mail marketing campaigns, it is critical to use a platform that has the ability to send Multi-Part MIME messages, and to create both a visually stimulating HTML message, and a well crafted text message as well.