Copy Writing for Web Sites - Internet Marketing in General

Copy writing is critical to the success of your web site and other Internet marketing ventures.

Unless you are representing a powerful brand, with instant recognition by consumers, your web site, online press release and e-newsletters need to be written with both the consumer and the search engines in mind.

If there is any similarity between a brochure and a web site, it is the fact the both need a system of delivery.

Would you pay thousands of dollars to print a brochure and never mail it out?

Why pay thousands of dollars for a web site and never push it through search?

Search is easy, inexpensive and trackable.

If you are going to drive traffic through search, copy is critical to your success.

Think outside of the business, think like a customer. Use keyword tools and user testing to get a strong idea of how consumers interact with the search engines to find a business like you. Incorporate those ideas into your web site's structure and copy.

Ironically we still see that a majority of our clients don't interact with a search engine marketing firm until after a web site has been completed. In truth, it is better to consult with a search marketing firm first, and design around the data and recommendations they provide.

Rarely does a week go buy when a customer asks why they are not ranked for a particular term - even though that term isn't present in their page copy! It is critical to understand what the search engines want. Search engines want to display the most relevant results for a search query, therefore the goal of your Internet marketing initiative should be to develop the most relevant page for that particular topic. Relevancy starts with page copy.

To summarize, put yourself in the mind of your audience, don't get cute with content. Use the words your audience might use to seek your business, then use the language your target audience will be searching with.