9 E-Mail Marketing Tips / Suggestions

1. Only send emails to persons who have requested them.
2. Only send messages relevant to the type of content the person has requested.
3. Be consistent with your sending frequency. Pick a schedule, and send messages on a regular basis
4. In most cases it is best to send business to business emails Tuesday through Thursday. Studies indicate that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm.
5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
6. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
7. Send messages in both plain text and HTML versions. Many e-mail messaging systems will automatically detect which subscribers can view the HTML message versus those that can only see the plain text message. If you don’t include a plain text message, approximately 8% of your recipients will not receive the message in a readable format.
8. Don’t use all caps or multiple exclamation marks within your subject line or body. Doing this may trigger spam filters.